Demand gen & growth – The Domino Effect
The art of strategy in product marketing
Imagine setting up a perfectly aligned series of dominoes—one well-placed push creates a cascade of momentum. That’s what our Demand Generation & Growth service does for your business. Your demand generation strategy is the initial spark that sets off a chain reaction, driving exponential growth.
Services
Our philosophy: continuous improvement
We show you the different stages to go through in getting to the market
Content marketing & SEO
The first domino
We develop and distribute high-quality, optimised content that acts as the critical first domino—capturing attention and igniting the chain reaction.
Paid acquisition
A strategic push
Targeted paid campaigns give your domino effect an extra nudge, ensuring your message reaches a broader audience and starts the cascade with force.
Conversion rate optimisation
Ensuring smooth toppling
We fine-tune each step of your conversion process so every interaction flows seamlessly into the next—just like perfectly aligned dominoes falling in sequence.
Email & In-App notification method
Sustaining the chain reaction
Timely, personalised communications serve as continuous nudges, keeping the momentum alive and ensuring the cascade of engagement never loses steam.
Where we sit in your organisation
Our demand generation & growth service is designed to work in harmony with various departments, acting
as a critical catalyst for revenue growth
as a critical catalyst for revenue growth
Titaja
Titaja’s sales enablement systems bridge the gap between your in-house teams and the marketplace, ensuring that sales strategies, collateral, and training materials are fully aligned with your product’s value and your growth objectives.
Systems
Our points-based system for demand generation & growth
At Titaja, every deliverable is assigned a point value based on its complexity and strategic impact. This transparent system allows you to see exactly how your investment translates into actionable
outcomes. Here’s a snapshot
outcomes. Here’s a snapshot
system
Content marketing & SEO
SEO-optimised website content
3 points in 2 weeks
3 points in 2 weeks
Content calendar
3 points in 2 weeks
3 points in 2 weeks
Thought leadership articles & case studies
2 points in 2 week
2 points in 2 week
On-page & Off-page SEO optimisation
3 point in 1 week
3 point in 1 week
system
Paid acquisition
Campaign strategy, budgeting
3 points in 2 weeks
3 points in 2 weeks
Ad creative & copy development
2 points in 2 weeks
2 points in 2 weeks
A/B testing & optimization plans
3 points in 2 weeks
3 points in 2 weeks
Performance tracking & reporting
2 points in 2 weeks
2 points in 2 weeks
system
Conversion rate optimisation
Funnel mapping & analysis
3 points in 2 weeks
3 points in 2 weeks
Drop-off & bottleneck analysis
3 points in 2 weeks
3 points in 2 weeks
Optimisation recommendations
2 points in 2 weeks
2 points in 2 weeks
system
Feature adoption
Email campaign & notification workflow development
3 points in 2 weeks
3 points in 2 weeks
Automation & segmentation setup
3 points in 3 weeks
3 points in 3 weeks
Performance metrics & reporting
3 points in 2 weeks
3 points in 2 weeks
FAQ's
Providing answers to your questions
How long does the initial setup for demand generation & growth take?
What if we already have some content in place? Can you optimize it?
How do you measure the success of demand generation campaigns?
What turnaround time can we expect for individual tasks?
How do you ensure that the messaging remains consistent across channels?
Can we request additional add-on services if needed?
Ready to experience
product marketing,
the right way?
product marketing,
the right way?
Whether you're launching a new product, entering a new market, or scaling your growth, Titaja helps you get the best out of your product marketing function. No guesswork. No bottlenecks. Just results
Get in touch
LONDON.
33 Cronin Street,
SE 156JJ
SE 156JJ
9am - 5pm
/ Everyday
PENNSYLVANIA.
500 Tilgham Street,
Allentown PA 18104
Allentown PA 18104
9am - 5pm
/ Everyday
LAGOS.
4 Femi Adebule Street,
Igbobi 102216.
Igbobi 102216.
9am - 5pm
/ Everyday