Post launch & optimisation – Kaizen in action
The art of strategy in product marketing
"The most dangerous kind of waste is the waste we do not recognize." — Shigeo Shingo
Post-launch is not the finish line, it’s the beginning of high-performance. At Titaja, we treat product optimisation like a production line: measurable, iterative, and always improving. Inspired by Toyota’s philosophy of Kaizen, we believe that small, continuous improvements lead to extraordinary results. Just like Toyota transformed manufacturing by reducing waste and enhancing quality at every step, we transform post-launch performance by streamlining the user journey, tightening feedback loops, and ensuring adoption doesn’t just happen, it compounds.
Services
The Philosophy: Continuous Improvement
Conversion Rate Optimisation
Toyota once shaved 7 seconds off a production step simply by reorienting a worker’s tools ,a tiny change that saved millions annually.
Just like Toyota examines every bolt on the line, we scrutinize every stage of your user journey. From landing pages to sign-up flows, we identify and remove friction points to ensure smooth, intuitive progression. Using rapid experimentation and data-backed hypotheses, we ensure no touchpoint is left unoptimised and no opportunity left on the table.
Product & Feature Adoption
Employees at Toyota submit over 1 million Kaizen suggestions yearly, most for improving how new processes are absorbed.
Toyota doesn’t just build cars, it builds systems for flawless integration. That’s how we approach adoption. We treat every feature like a new assembly unit, ensuring it’s introduced with clarity, guided onboarding, and contextual nudges so your users not only notice but it becomes part of their workflow instantly.
Retention & Engagement
Toyota’s “andon” system cut error rates by over 50%, not by punishing mistakes, but by empowering real-time correction.
Kaizen is built on continuous feedback, and so is retention. Just like Toyota’s andon cords empower workers to pause the line and fix issues instantly, we monitor engagement signals to catch friction early. By listening to your users and iterating fast, we turn feedback into loyalty and churn into opportunity.
Where we sit in your organisation
This system is a critical function that sits at the nexus of multiple departments, ensuring continuous improvement and alignment across the organisation.
Titaja
Post-launch optimisation is an engine of growth that sits at the intersection of Product, Growth, and Customer Success. At Titaja, we integrate directly into this core, helping your team extend the value of every launch well beyond day one. We work closely with product teams to track how features are being adopted and to surface opportunities for improvement based on real user behaviour. By syncing with growth and conversion teams, we identify friction points in the funnel and run focused experiments that drive better performance. And by aligning with customer success, we gather feedback loops that fuel engagement and reduce churn. Our role is to translate what users are doing and not doing into actionable improvements that support sustainable product growth. We don’t just optimise touchpoints, we create a feedback-powered system that constantly refines itself, ensuring your product stays aligned with user needs, business goals, and long-term retention strategies.
Systems
Subscription Based System
Expertise should be measurable, scalable, and transparent and this can be achieved by clearly articulating deliverables and their impact either tangible or intangible. Our unique subscription model allows you to analyse and determine what task or deliverables are most important to you.
system
Performance & KPI tracking
Custom KPI dashboard
3 points in 2 weeks
3 points in 2 weeks
Monthly performance reports
2 points in 2 weeks
2 points in 2 weeks
Data visualisations & insights
2 points in 2 week
2 points in 2 week
Actionable recommendations
3 point in 1 week
3 point in 1 week
system
User retention & engagement
Engagement analysis report
3 points in 2 weeks
3 points in 2 weeks
Retention strategy roadmap
3 points in 2 weeks
3 points in 2 weeks
Customer feedback systems
2 points in 1 weeks
2 points in 1 weeks
Loyalty & referral initiatives
2 points in 3 weeks
2 points in 3 weeks
system
Conversion funnel analysis
Funnel mapping
3 points in 2 weeks
3 points in 2 weeks
Drop-off & bottleneck analysis
3 points in 2 weeks
3 points in 2 weeks
A/B testing plans
3 points in 2 weeks
3 points in 2 weeks
Optimisation recommendations
3 points in 2 weeks
3 points in 2 weeks
system
Feature adoption
Onboarding audit
3 points in 2 weeks
3 points in 2 weeks
Optimised onboarding flows
3 points in 3 weeks
3 points in 3 weeks
User training materials
3 points in 2 weeks
3 points in 2 weeks
Targeted engagement strategies
2 points in 1 week
2 points in 1 week
FAQ's
Providing answers to your questions
How long does the post-launch optimisation setup take?
What KPIs do you track for post-launch optimization?
How does the points-based system work for post-launch tasks?
Can I request additional post-launch analysis if market conditions change?
How do you ensure continuous improvement after the launch?
Ready to experience
product marketing,
the right way?
product marketing,
the right way?
Whether you're launching a new product, entering a new market, or scaling your growth, Titaja helps you get the best out of your product marketing function. No guesswork. No bottlenecks. Just results
Get in touch
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Igbobi 102216.
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