How long does the post-launch optimisation setup take?

The initial setup, covering performance tracking, engagement analytics, and funnel analysis—typically takes 2-3 weeks.

What KPIs do you track for post-launch optimization?

We monitor key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, churn, NPS, and overall engagement levels.

How does the points-based system work for post-launch tasks?

Each deliverable (e.g., creating a KPI dashboard, conducting a funnel analysis) is assigned a credit value based on its complexity. This allows for transparent pricing, and any unused credits roll over, ensuring you get full value from your subscription.

Can I request additional post-launch analysis if market conditions change?

Absolutely. Our model is designed for flexibility—you can allocate extra credits to address new challenges or pivot your strategy as needed.

How do you ensure continuous improvement after the launch?

We establish ongoing feedback loops, conduct regular performance reviews, and iterate based on data-driven insights, ensuring your product remains competitive and continuously optimized.

Product & Feature Launches

The Art of Strategic Entry

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win." — Sun Tzu

That's the difference between a launch that lands and a launch that just... happens.

Most launches fail quietly. Not because the product wasn't ready, but because nobody planned what happens between "it's live" and "people care." Teams confuse activity with impact. They publish the blog post, send the email, post on LinkedIn, and call it a launch. Then wonder why nothing moved. That's going to war first and hoping to win later.

A real launch is won before it goes live. The positioning is locked. The channels are mapped. The messaging is sequenced. Every touchpoint is timed to hit the right people at the right moment. By the time the market sees it, the outcome is already decided. That's what we build.

Services

Three phases.
One coordinated system.

Reconnaissance

“If you know the enemy and know yourself, you need not fear the hundred battles.”

Before anything goes live, we learn the terrain. Who exactly are we launching to, what are competitors doing right now, and where is the opening your product can walk through. No guesswork. No assumptions. Intelligence.

The Strike

“The quality of decision is like the well-timed swoop of a falcon.”

This is where the launch takes shape. Landing pages, email sequences, social campaigns, PR outreach, all built to land at the same time with the same message. Every asset is designed to move one person one step closer to trying your product.

Consolidation

“He who occupies the field first and awaits the enemy is at ease.”

The launch doesn't end on launch day. We set up the systems that turn a moment into momentum: performance tracking, post-launch insights, support documentation, and a plan for when things don't go as expected. Because they won't. And you'll be ready.

What You Walk Away With

Every deliverable from The Campaign, built in the order a launch actually needs them.

Map the Battlefield

Launch Strategy Framework

The GTM Plan

Beta Program Playbook

Stakeholder Alignment Plan

Build the Arsenal

Launch Landing Page

Email Campaign Sequence

Social Media Campaign Plan

PR & Media Outreach Kit

Arm the Front Line

Sales Enablement Materials

Product One-Pager

Product Demo Scripts

In-App Messaging & Prompts

Knowledge Base & Support Docs

Hold the Ground

Launch Performance Dashboard

Post-Launch Insights Report

Crisis Management Plan

FAQ's

Providing answers to your questions

Whether you're launching a new product, entering a new market, or scaling your growth, Titaja helps you get the best out of your product marketing function. No guesswork. No bottlenecks. Just results

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