todlr

Case studies: our customers

Todlr: Gamifying Financial Literacy through Narrative-Led GTM

“James and the Titaja team understood the balance between parent trust and child engagement. The launch of our gaming feature wasn't just a technical update; it was a narrative reset.”
— Founder, Todlr

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The Client

Todlr is an EdTech-Fintech hybrid that teaches children financial literacy through storytelling and interactive games. It serves a dual audience: the parent (the buyer) and the child (the user).

The Friction

In a crowded market of educational apps, Todlr faced "Parent Fatigue." Most financial tools for kids were either too boring for the child or too complex for the parent. To scale, Todlr needed to launch its Gaming Feature as more than just "fun"—it had to be positioned as a "Simulated Economy" where kids could practice real-world money management without real-world risk.

Narrative-Driven Gamification

Titaja designed a GTM strategy centered on "The Story of Money":

Product-Led Narrative: We repositioned the gaming feature as the "Active Learning" layer of the Todlr stories.
Dual-Target Messaging: We spoke to parents about "Future Readiness" while speaking to kids about "Adventure and Rewards."
Loop Optimization: We built GTM experiments around game milestones to drive repeat usage and shared family learning moments.

The Momentum

The launch of the app and gaming feature established Todlr as a trusted partner for families. The platform achieved high Day-30 retention and successfully differentiated itself as the most engaging financial literacy tool for Gen Alpha in the region.

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