reform

Case studies: our customers

Reform: Dominating the Lead Conversion Category via PLG

“James played a critical role in Reform’s repositioning and GTM execution, accelerating adoption while strengthening its role as a strategic growth driver. His MIA newsletter was the perfect platform to reach the right audience.”
— Arun Sivashankaran, CEO, Reform

AI-Powered SEO Engine (SEOBotAI/N8N)

PLG Onboarding & Lifecycle Automation

POV Messaging Vault

Strategic Analytics Partnerships (Zuko)

The Client

Reform is a conversion-focused form builder designed for non-technical growth marketers. Post-acquisition, the product needed to move from a "general-purpose tool" to a "category-defining lead conversion platform."

The Friction

Reform’s challenge was twofold: they were buried in a saturated "Form Builder" market and burdened by a legacy freemium plan that didn't convert. They needed to scale organic visibility instantly, sunset the old pricing model without churn, and build a "Product-Led" funnel that converted trials into paying Pro users.

The AI-Driven Growth Strike

Titaja executed a surgical repositioning and scaling strategy:

The AI SEO Engine: We operationalized an AI-powered content framework, achieving 100x content velocity and ranking for high-intent "alternative" and "integration" keywords, driving a 48% increase in non-branded traffic.
The Lifecycle Migration: We moved the entire email ecosystem to Brevo, designing automated "Pro-Trial" nudges that boosted trial-to-paid conversions by 21%.
Strategic Repositioning: We created a "POV Vault" to unify messaging across all channels, transforming Reform from a utility into a strategic CRO weapon.

The Momentum

Reform successfully transitioned from a quiet acquisition to a growth engine. We migrated 72% of legacy users to paid plans, achieved a 34% lift in trial activation, and established a strategic partnership with Zuko that contributed 11% of the new pipeline. Reform is now positioned as a surgical alternative to legacy form builders.

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