hank-robotics

Case studies: our customers

Hank Robotics: Engineering Market Authority for Autonomous Systems

“James brought structure, clarity, and momentum to our go-to-market efforts. His SEO, content, and acquisition work helped us move from near-zero visibility to measurable traction in a short time.”
— Hanu Fejiro, CEO, Hank Robotics

Technical SEO Optimization

Strategic Website Enrichment

Lead Generation & Lifecycle Acquisition

The Client

Hank Robotics is an AI-powered Robotics-as-a-Service (RaaS) provider based in Florida. They specialize in autonomous drone and robotic systems designed to automate high-risk manual tasks for property managers and facility operators, such as solar panel and high-rise window cleaning.

The Friction

As Hank prepared to launch its first drone-based cleaning line, the brand faced a critical visibility gap. They entered the pre-commercialization phase with near-zero digital presence: only a single indexed page, low domain authority, and no structured system to capture or nurture inbound leads. To validate market demand and secure early traction, they needed to move from invisibility to an established GTM foundation rapidly.

A 9-Week Surgical Sprint

Titaja executed a fractional growth engagement focused on building the "Narrative Surface Area" required for a successful launch:

Phase 1: Technical SEO Weaponization: We performed a full audit and keyword mapping, refining sitemaps and crawl controls to expand indexed pages by 1,600%.
Phase 2: Content Architecture: We rapidly enriched the site with 4 service pages, 5 industry pages, and 31 location-specific pages, ensuring the brand showed up exactly where facility managers were searching.
Phase 3: Full-Funnel Acquisition: We implemented comprehensive tracking (GA4/GTM) and launched targeted Google Search Ads, achieving a 4.35% CTR and identifying the specific UX blockers preventing higher conversions.

The Momentum

In just 9 weeks, Hank Robotics transitioned from a digital ghost to a measurable market contender:

Massive Indexation Lift: Expanded from 1 to 17 high-intent indexed pages.
Paid Efficiency: Exceeded benchmarks with a $2.52 CPC on search ads, delivering over 2,000 targeted impressions.
Commercial Readiness: Delivered a scalable SEO and acquisition roadmap that clearly defined the next levers for authority and commercial growth.

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