Case studies: our customers
FunnelEnvy: Engineering Pipeline Velocity for B2B Giants
"James brought clarity and execution to our growth and product marketing efforts, helping FunnelEnvy scale pipeline impact post-acquisition. His ability to build a modular GTM stack was critical."
— Arun Sivashankaran, CEO, FunnelEnvy
— Arun Sivashankaran, CEO, FunnelEnvy
AI-Enabled Outbound GTM Stack (Clay/Lemlist/SalesNav)
ICEEE Experimentation Framework
Target Account ABM Strategy
Unified Measurement & RevOps Infrastructure
The Client
FunnelEnvy is a premier Revenue Funnel Optimization agency. They serve demand generation leaders at North American and European B2B SaaS giants, focusing on the high-stakes world of pipeline acceleration and revenue growth.
The Friction
Operating in the elite tier of B2B services, FunnelEnvy faced a common "Agency Chasm": an over-reliance on manual outbound and a fragmented measurement stack. Following a major acquisition, they needed to unify their brand narrative, modernize their digital presence (WordPress to Webflow), and establish a repeatable, AI-driven engine for enterprise lead generation.
The RevOps Overhaul
Titaja architected a surgical GTM transformation:
- The AI Outbound Stack: We deployed a modular GTM stack (Clay + Lemlist + LinkedIn) to reach ICPs with unified messaging, resulting in a 27% reply rate increase.
- The ICEEE Framework: We moved the organization to an ICEEE prioritization model, cutting experiment cycles by 35% and accelerating the validation of new GTM plays.
- Narrative Authority: We revamped the case study architecture and launched a POV-led newsletter (48% open rate), positioning FunnelEnvy as the definitive voice in CRO and RevOps.
The Momentum
The engagement delivered a scalable revenue system that produced 40% QoQ growth in qualified leads. By optimizing the "Marketing-to-Sales" handoff through a unified HubSpot/Looker Studio stack, FunnelEnvy now operates with 100% visibility into their attribution and pipeline health.
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